Meet Dia color, our new upgraded alkaline demi-permanent. Your favorite alkaline demi, Dia Richesse, reimaged to new Dia color.
Dia color compensates melanin loss for up to 70% grey coverage and 6 weeks of gloss colour with 2x shine**. Providing high visibility for every reflect and 100% true-to-tone reflects for vibrant colour.
Formulated with Melanin Gap Filler technology to fill gaps from lost melanin by reinjecting colour inside the fiber. Up to 92% natural origin formula* with no ammonia.
Dia color's 40 shades are categorized into one of ten true-to-tone tonal families and are fully intermixable (with Dia Richesse as well) allowing you to deliver endless colour possibilities.
The texture is creamy for easy mixing, application, and rinsing with a quick 20-minute processing time.
FEATURES
- Up to 70% grey coverage
- No ammonia
- Up to 92% natural origin formula.*
- Up to 6 weeks of gloss colour
- 2x shine**
- Lifts up to 1.5 levels
- 40 shades with endless possibilities
- Fully intermixable with Dia Richesse
- Formulated with Shea butter, Glycerin, and Hyaluronic acid for conditioning
- 1 to 1.5 mixing ratio
- 20-minute processing time
HOW TO USE
- 1 to 1.5 mixing ratio
- 1 tube (2 oz.) to 3 oz. DIActivateur Developer
- Mix Dia color with DIActivateur Developer 6, 9, or 15-volume depending on the desired intensity of the result
- 6-vol. DIActivateur Developer for soft color deposit for more natural result
- 9-vol. DIActivateur Developer for regular color deposit for standard tone on tone results
- 15-vol. DIActivateur Developer strong color deposit for more visibility and 1.5 levels of lift
- 20-minute development time starts at end of application
PRO-TIP: Dia color and Dia Richesse are completely intermixable
60ml | 57g
