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Dia Richesse Demi Permanent Hair Colour, 50ml

L'Oreal Professionel

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DIA Richesse is a rich demi-permanent hair colour that illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Ideal for blending away your first grey hairs leaving it with a natural-looking colour. This fantastic demi-permanent hair colour can result to rich and deep reflects with exceptional softness and ultra-shiny result, lasting up to 4 weeks and naturally fades after time. 

The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, Dia Richesse leaves hair feeling conditioned, looking glossy and helps to enhance vibrancy.

- Cream tone on tone colour for natural hair
- Ideal for natural or colour-treated hair
- Lightens up to 1.5 level
- Deep and rich tones
- Available in 68 shades
- Covers up to 70% white hair
- Naturally fades over time
- Exceptional softness
- Darkens up to 4 tones without pre-colouring
- Ammonia-free

- In an applicator bottle or bowl, pour 50 ml of a DIA Richesse tube + 75 ml of developer (RATIO: 1 :1.5)
- Mix
First Application
- Apply with brush or applicator bottle on regrowth, lengths and ends
- Shampoo and rinse thoroughly
- Do not use heat
Future Application
- Apply the mix on the regrowth only and let process 20 minutes
- Take through lengths for the 5 last minutes
- If hair colour is well maintained, simply take through with emulsion
- Shampoo and rinse thoroughly 

To Cover First Grey Hair
- To cover up to 30% grey hair, use Diactivateur 9 vol.
- To cover between 30% and 70% grey hair, use Diactivateur 15 vol.
- Processing time : 20 min

To Bring a First Reflect or Colour to Natural Hair
- To give a first reflect to a same base level, use Diactivateur 9 vol.
- To give a reflect and lighten, use Diactivateur 15 vol.
- Processing time : 20 min

48g (50ml) | 1.7 oz

2 Reviews Hide Reviews Show Reviews

  • 5
    hair dye

    Posted by Patricia Lee on 25th Jun 2020


  • 5
    High Quality

    Posted by GERMAIN on 3rd Jun 2020

    Professional Demi Permanent colour I'd used in the Salon. I can do it myself now and it is a high quality product. Won't hurt your hair.