It's a relaunch of IGORA ROYAL! True Color In High Definition. Developed with colourists, for colorists, IGORA ROYAL stands for true colour: True Performance, True Inspiration and True Partnership. It empowers you to create by providing true-to-swatch results, amplified intensity and maximum coverage. This is the core line for all natural & fashion colour worlds.

IGORA offers outstanding performance for true colour partnership with premium quality products, delivering 100% performance – even in the most challenging situations.

True colour stands for maximum intensity with very clear & sharp tone directions. IGORA ROYAL covers up to 100% white hair, delivers ultimate colour retention and represents intense colour vibrancy. IGORA ROYAL equalizes the colour evenly – even on porous hair. Clearest lifting shades and advanced care** for maximized contrast and shine. With its absolute true-to-tuft results you will have 100% reliability for your daily work.

FEATURES
- Stunning, precise and intense colour results
- 40 NEW beautiful shades
- Absolute true-to-swatch results
- Up to 100% white hair coverage
- Up to 50% longer colour retention*
- Up to 25% brighter colour vibrancy**
- Fashion colours with up to 70% white hair coverage and with the highest vibrancy on coppers, reds and violets
- Perfect colour equalization, even on porous hair
- Intense contrast even on dark or tinted bases
- Up to five levels of lift for maximum contrast
- The clearest lifting shades and advanced care, for maximum contrast & shine
- Proven to mix at least twice as fast as other brands
- Protection from daily pollution & UV

* Vs. previous IGORA ROYAL colour cream.
** Advanced care achieved with 12%/40 Vol. IGORA ROYAL Oil Developer