Play with colour, with ELUMEN PLAY. Create using vivid and pastel shades — on their own or custom mix and match!
This semi-permanent hair colour does not require any peroxide and ensures a vibrant result which gradually fades. Thanks to HD MAX technology, direct dye pigments create an intense shade as well as shiny and luminous hair.
HD MAX Technology
A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer.
Shine & Care Technology
Gives outstanding colour shine, brilliance and hair that is healthy-looking (Glow Effect).
Special shades
Clear - does not contain any dyes, softens all shades of Elumen and creates a pastel effect, adds shine when used alone
Black - adding (approximately 1 ml) all Elumen Play shades give a smoky character and greater colour depth
Metallic - adds shimmer and metallic effect to your colour
FEATURES
- With up to 100% fading on tone
- Lasts up to 10-15 washes
- Colours fade true to tone and can be removed
- Repair effect for healthier looking hair
- Provides outstanding colour shine and brilliance
- Boosts the health of the hair to make hair look like it's glowing
- Mixable shades
- No developer required
- Ammonia free, oxidation free
HOW TO USE
- Apply to dry, clean hair
- Saturate the hair with colour for even results
- Process for up to 30 minutes without heat or up to 20 minutes with heat
- Rinse with warm water until water is clear
