Discover a dazzling spectrum of bold, brilliant colour with JOICO® COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.*
Passionate. Bold. Spiritual. Dynamic. Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® collection from Joico Brand Ambassador Larisa Love. Inspired by the physical and emotional transformation of positive energy and connection, this artistic palette of five whimsical shades will spark a whole new love affair with colour.
DIFFERENT STROKES FOR DIFFERENT LOOKS
- Horizontal slices = Maximum colour visibility on the surface
- Vertical slices = Minimal bursts of colour
- Diagonal slices = Visible-yet-diffused colour effect
- Mix-and-match foil placement = Very dramatic results
- Clear Mixer allows you to control the intensity of each shade
FEATURES
- Last up to 20 shampoos*
- Modern palette makes runway colour accessible to everyone
- Exclusive Quadramine Complex® reconstructs each strand of hair
- Intermixable shades deliver endless creative options
- Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
- Hair becomes brilliantly shiny
- Refreshing notes of citrus and flowers deliver a delightful signature fragrance
- No bleeding — ideal formula for creative colour techniques and melts
- Fades on tone
- No Developer Required
*Depending on daily care habits, hair history, and texture.
HOW TO USE
- For maximum vibrancy, prelighten hair to Level 8 or 9 prior to application
- Follow prelightening guidelines to ensure you lift natural hair to the proper level to achieve optimal results
- Step 1: Apply to clean, dry hair 1/4 inch from the scalp
- Step 2: Process for 20 minutes
- Step 3: Rinse well for several minutes, rinsing different colours separately
- Step 4: Shampoo with Color Endure® or K-PAK Color Therapy™
- Apply K-PAK Cuticle Sealer, then rinse
- Finish with K-PAK Intense Hydrator
- After lightening, tone hair with Vero K-PAK Color, Vero K-PAK Chrome or LumiShine Demi-Liquid shades to create the perfect base for vibrancy
TIP: Recommend Color Endure (normal colour-treated hair) or K-PAK Color Therapy (damaged colour-treated hair) for at-home colour maintenance.
118ml | 4 fl oz
