Discover a dazzling spectrum of bold, brilliant colour with JOICO® COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.*
VERO K-PAK® Color Intensity Shades: Joico Vero K-PAK Color Intensity Color System gives hair colour pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades—Red, Yellow and Orange—plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue, shade and nuance.
Designed to delight the artist that lives within every salon pro, Color Intensity can be applied straight from the tube, or combined in endless combinations. Each hue can be used with or without the Clear Mixer, for a range of intensities from extreme to moderate to less intense. Ideally applied to pre-lightened hair, results from these highly-pigmentized semi-permanents can last up to 8 shampoos, depending on hair's condition and porosity. And like all Joico Vero K-PAK Color, Color Intensity reconstructs as it colours, thanks to Joico's exclusive Quadramine Complex. Hair emerges shiny, healthy and manageable.
DIFFERENT STROKES FOR DIFFERENT LOOKS
- Horizontal slices = Maximum colour visibility on the surface
- Vertical slices = Minimal bursts of colour
- Diagonal slices = Visible-yet-diffused colour effect
- Mix-and-match foil placement = Very dramatic results
- Clear Mixer allows you to control the intensity of each shade
FEATURES
- Create over-the-top results that last up to 20+ shampoos*
- Extremely concentrated pigments allow for exceptionally vibrant results
- Exclusive Quadramine Complex® reconstructs each strand of hair
- Intermixable shades deliver endless creative options
- Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
- Hair becomes brilliantly shiny
- Refreshing notes of citrus and flowers deliver a delightful signature fragrance
- No bleeding — ideal formula for creative colour techniques and melts
- Fades on tone
- No Developer Required
*Depending on daily care habits, hair history, and texture.
HOW TO USE
- Step 1: Apply to clean, dry hair 1/4 inch from the scalp
- Step 2: Process for 20 minutes
- Step 3: Rinse well for several minutes, rinsing different colours separately
- Step 4: Shampoo with Color Endure® or K-PAK Color Therapy™
- Apply K-PAK Cuticle Sealer, then rinse
- Finish with K-PAK Intense Hydrator
- After lightening, tone hair with Vero K-PAK Color, Vero K-PAK Chrome or LumiShine Demi-Liquid shades to create the perfect base for vibrancy
TIP: Recommend Color Endure (normal colour-treated hair) or K-PAK Color Therapy (damaged colour-treated hair) for at-home colour maintenance.
118ml | 4 fl oz
