Color Charm Permanent Liquid Hair Color

Wella Professional

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Wella Color Charm Liquid Permanent Liquid Color with Liquifuse™ Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE colour that is exceptionally fade resistant. Provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.

Time tested formulations ensure consistent, predictable results. A gentle floral fragrance for a more pleasurable colouring experience. Utilizing a colour-coded tonal family system to make shade selection much easy!

- Vibrant, long lasting, fade resistant results
- Excellent grey coverage
- Gentle floral fragrance
- Saturates each strand to deliver great conditioning
- Economical 1:2 mix ratio
- Quick and easy bottle applications

42ml | 1.4 fl oz

2 Reviews Hide Reviews Show Reviews

  • 4
    Color Quality

    Posted by Samantha on 11th Jan 2021

    I loved the ease of mixing the color, and it turned out exactly how I expected. It doesn't fade as orange as other brands, making my new growth have a smooth transition before coloring again.

  • 4
    Wella charm liquid hair color

    Posted by MARIJANA MIRJANIC on 20th May 2020

    The color is good. It covered my gray hair on the roots, after few washes still look good.