Introducing NEW Celeb Luxury Colorwash® with Colorposit™ technology. The new category - a game changer in hair colour adds rich colour while cleansing with hi-conditioning results. These 10 fun Viral® Colorwash colours allow you to instantly wash in daring colour or maintain your colour in between salon appointments. Viral® Fashion Color Care™ - inspired by personality colour, it's the new hair colour paradigm shift. Instant, creative, cost-effective with no mess. Viral Colorwash® with patent-pending, new advanced cleanse + Colorposit™ technology. 7 extreme colours + 3 pastels + 3 clears. To achieve purity of bold colour, hair must be pre-lightened (bleached), to the palest blonde or white hair.
Use the complete VIRAL® system as a regimen to restore hair to a healthy, natural feel.
FEATURES
- Instantly adds bold colour + hi-lather + hi-conditioning to hair while gently cleansing
- Stops visible hair colour washout and fade between salon visits for fresh colour always
- Maintains, corrects and boosts colour brilliance
- Bold colour on pre-lightened hair or jewel-tone on deeper colours
HOW TO USE
- Apply generous amount of colorwash evenly throughout wet hair
- Massage into a thick, rich lather
- Rinse thoroughly with warm water, especially in nape area of neck
- For best results, follow with Viral® Blonditioner™ and Viral® Smoothing Styler
TIP: For easiest detangling, run fingers through hair before and after rinsing colorwash from hair
244ml | 8.25 fl oz
